Archive for June 2011
The Huge Potential Of Internet Marketing
The last couple of years has seen an explosive increase in the volume of internet marketing as more and more people now buy their goods online. During the first dot com boom of the late 1990s, the major driving force was the idea of exchange of information using the internet. People were excited by the amount of information available on the internet and soon came to prefer the internet as the number one source of information to other previous sources.This was a new phenomenon at the time and it led to increased traffic and revenue from the internet, as the service provides saw the huge business potential of internet marketing.
But these days things are quite different. Unlike the gigantic bubble that was created during the 1990s, which was based on high demand and low supply, today’s internet boom is much more balanced. People are purchasing more on the internet, seeking more information and sometimes earning their living from the internet. And everyday, new products and services are added to the internet that are meeting the needs of more people around the globe.This has led to a much greater daily use of the internet especially in countries with well developed internet facilities. All this means that internet marketing is getting bigger daily and people are reaching ever larger audiences through the internet.
There are other reasons that have also increased the importance of internet marketing to the average internet enterpreneur. For one, the financial investment required to get results online are a fraction of what they would be in the real world. Advertising can really be cheap on the internet if one is knowledgeable on how to go about it.Infact a person can literally enjoy free advertising if they want by using a number of different methods on the internet. Also,the total and per capita advertising rates are cheaper online than offline, thus allowing little players access into a game that was previously the exclusive to the big players.
The future potential for internet marketing is also partly responsible for its constant growth. More players are now better positioned than they were during the first internet marketing boom of the 1990s. More and more big companies that were established offline have discovered the huge potential of the internet in reaching audiences that were previously unreachable, hence these companies are building ever increasing online presence.The future for internet marketing is very bright indeed as more people are using the internet daily and more companies are establishing online presence. As the demand and supply of internet marketing continues to grow, the overall economy of internet business becomes healthier, which in will in turn lead to more investment.
Effective Customer Service Support: The Seven Commandments
It is every customer’s unalienable right to ask, not beg, a company for a support relative to the product and/or service bought. It is every firm’s duty to make their customers happy by providing appropriate and satisfactory services. This obligation is not only aimed to achieve high customer retention rates but to make a strong statement that customers’ value is priceless, worth more than what they paid.
In order to effectively provide customer care, there are at least seven commandments to be followed. These are directed in order to provide better customer service experience. Below are 7 rules to follow in giving customer service support.
1. Be there when customers call. Customers believe that each time they call, someone on the other line is going to answer and give the solutions they highly need. Therefore, always be there when customers initiate beeps, even if that means at midnight or as the day breaks. This then demands you to organize a 24/7/365 customer care department. Do not let them make the adjustments on when to call. Instead, take the initiative to offer all of the time daily to talk with them and iron things out.
2. Talk with them in person. Whatever the reason a customer has for calling, he/she wants to talk things over right away with a live person. Who would want to talk to a machine, by the way? I do not see how a voicemail or an answering machine can solve a problem. According to a study, 14 out of 15 customers undoubtedly want to give failing grades for automation and about 76% of them are downright angry with the set-up. The only solution is to appoint versatile live operators who are knowledgeable about your company and the products or services you are offering. It sprouts a warmth feeling to talk with a live person.
3. Employ skilled, disciplined and courteous agents. It is common knowledge how customers pour out vials of wrath when they are dissatisfied with how a live operator provides support. Some customer service representatives are rude while others are plainly ignorant about a specific product or service. So, before employing agents, polish their skills through trainings, feed them with information and teach them the proper ways to deal with customers.
How Most Millionaires Are Made .
” Information is the KEY”
As you know, there are all sorts of ways to make money – From real estate to the stock market to the Internet. Each has its own pros and cons. With the recent poor economy, a massive increase of people wanted to start a home based business was recorded by an internet survey.There are a lot of myths on the Internet, lots of lies with the get rich quick scheme,and most of all lots of “secrets” that only a handful of people knows.
With the present economic condition, one of the best, quickest and least risky way to make money today, tomorrow and century onwards is by selling the tools enterpreneurs need to find their fortune. And right now is the perfect opportunity to dive deeply and search wisely for the “Perfect” Business” and “Perfect” Product. But the BIG question is … Does It Exist? …
Well,we all make sense, unless you belong to world of IDIOTS. These types of products do exist but , take note, very extremely RARE and most people in this business never get to feel the thrill that comes from the bing boom bazoom of responses this type of product generates.
Let’s face it, we are in the “information age”. Most of the newest millionaires in the past 5 years have all been associated in some way, shape or form to BOTH, the Internet and the selling/buying of informational goods!
You know, that once-in-a-lifetime product . . . The kind of product that sells itself, has tremendous profits and makes customers happy.When I joined the internet online business, my first question was, ” Can I make Money on the Internet? “Having a wide view of it, why there are people who makes money on the internet and making progress of becoming a MILLIONAIRE!!!Come on… is this REAL PEOPLE?….(just curious).
Ask almost any successful enterpreneur and they’ll all tell you that they started their road to millions by utilizing the RIGHT INFORMATION whether selling it or buying it! You have to learn first… and then teach others. This is how ALL successful people live their lives.
Ethical Conduct: the Importance of High Moral Standards
Ethical Conduct: The Importance of High Moral Standards
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ABSTRACT
Ethical conduct should inspire a quality of behavior that exemplifies honor and dignity for oneself. In a school district, teachers, administrators, staff, and school board members should understand the importance of ethical conduct in the educational arena. An effective educational organization entails the need of individuals maintaining integrity and high morals. The Ways of Knowing Through the Realms of Meaning (2007) by William Allan Kritsonis, PhD provides insight in improving ethical conduct in the educational environment.
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Introduction
Employees of a school district should serve with honor. Individuals should strive to help students reach their potential to be socially and responsible citizens. School district employees should understand the importance of upholding ethical values. The following statement by Harry Wong emphasize the significance of educators valued principles: “Teachers are not in private practice. We are in the helping and caring profession, a service profession to help people enhance the quality of their lives.” The supportiveness, safety, and security of all areas are crucial in the learning environment.
Purpose of the Article
The purpose of this article is to discuss ten recommendations that are important in the improvement of ethical conduct. The Ways of Knowing Through the Realms of Meaning (2007) provides insight in improving ethical conduct in the educational environment. Dr. William Allan Kristonis is a noted author, professor, lecturer, consultant, editor-in-chief, and publisher. Using his expertise, he has detailed concepts in the realms of ethics. The focus of this essay is regarding the improvement of ethical conduct for school administrators. The administrator is responsible for providing leadership to the school community. The recommendations that are given will enhance the character development of principals and leaders as they model behavior for the students and staff.
Ethical Theory
The development of ethical theory dates back to Plato and Aristotle. The word ethic has its roots in the Greek word ethos. Ethos is the perceived degree of character or credibility that a person believes exists in another person or object (Haskins, 2000). The amount of trust and belief one has in another will have an important impact in how persuasive one will be.
Top Career Web Sites for Children and Teens
Career assessments and tests help you explore who you. Career books and web sites give you a glimpse of the world of work. Free career information is available on web sites. Some writers have written facts for children and teens. We would like to share some information with you. These web sites use graphics, multimedia presentation, activities, and other techniques to expand our knowledge of careers. We have written information on seventeen (17) web sites. Here are the four different types of exploring careers web sites:
Curriculum
General Career Information
Science Career Clusters
Specific Science Careers
Curriculum Web Sites
Curriculum web sites provide activities, tests, guidelines, as well as career information.
Resource One: Career Cruiser
Source: Florida Department of Education
The Career Cruiser is a career exploration guidebook for middle school students. The Career Cruiser has self assessment activities to match personal interests to careers. The Career Cruiser has information on Holland Codes. Careers are grouped into 16 career clusters. The Career Cruiser has information on occupational descriptions, average earnings, and minimum educational level required for the job.
Teacher’s Guide is also available.
Resource Two: Elementary Core Career Connection
Source: Utah State Office of Education
The Core Career Connections is a collection of instructional activities, K to 6, and 7 to 8, designed by teachers, counselors, and parents. Each grade level has instructional activities that align directly with the Utah State Core. This instructional resource provides a framework for teachers, counselors, and parents to integrate career awareness with the elementary and middle level grade students.
Career Information Web Sites
Some web sites provide excellent career information. Some web sites list facts about job tasks, wages, career outlook, interests, education, and more.
Resource Three: Career Voyages
Source: U.S. Department of Labor and the U.S. Department of Education
The Career Voyages web site is a Career Exploration web site for Elementary School students. The Career Voyages web site has information about the following industries:
Advanced Manufacturing
Automotive
Construction
Energy
Financial Services
Health Care
Hospitality
Information Technology
Retail
Transportation
Aerospace and the “BioGeoNano” Technologies
Resource Four: Career Ship
Source: New York State Department of Labor
Free Barber Shop Business Plan
Free Barber Shop Business Plan for Loans
Obtaining Business Financing
When obtaining a business loan for a barber shop business, it is imperative that you have a properly structured business plan that will assist you in showcasing how you intend to operate your Barber Shop, how the business will operate, how you intend to market the business, the anticipated financial results of your company, and how you intend to repay your debt obligations. This sample loan business plan will provide you with the framework that you need in order to acquire a business loan for starting or expanding this type of business.
Executive Summary
Introduction
When obtaining a business loan for a barber shop, it is imperative that your business plan has a clear and concise executive summary that provides an outline of what are seeking to accomplish, how much capital you are seeking to raise, the management biography of the business owner, and an overview of the anticipated profit and loss statements of the business. Here is an example of how the title paragraph should be written:
Barber Shop, Inc. (“the Company”) is seeking a business loan of 0,000 in order to launch the operations of a barber shop that will be based in San Francisco, California. The Company was founded in (Insert Year). The business was founded by Mr. John Doe.
Products and Services
In the next segment of the business loan and business planning document, you should showcase the products and services that you will be providing to the general public. For instance:
The Barber Shop will provide its customers with a broad range of barber shop services including traditional hair cuts for men, clean shave services, and sales of hair care products to the general public. The business will employ licensed barbers (as well as licensed independent contractors) that will render these service at the Company’s facilities.
Business Loan Terms
Now it is time to discuss the anticipated terms of the business plan that you are seeking. An example paragraph of how this is stated:
When You Should Love Your Home Business
Here is a common problem I see with many home business owners. They end up falling in love with whatever home business, product or service they are marketing. Now I am not knocking anyone who is in love with their home business. You know whatever floats your boat. But being too emotional about your home business can actually hurt your business. And I will also go into some other home business practices I find to be worthless. First you should believe in your home business and have confidence in marketing it to the masses. But you must understand your home business is a vehicle used to get you from point A to point B. Your home business is being used to help you reach whatever goal or dream you have in life. Just like if you fly from Los Angeles to New York City you do not have to love the plane in order to take the trip. The plane is just used to take you from point A to point B just like your home business. You owe no loyalty to one company and you should not feel tied down to one home business opportunity. Remember home businesses are just vehicles to take you to your goals in life, that’s it nothing more. You do not have to be loyal to one home business, you should create multiple streams of income with many different home businesses.
The next gimmick I see is home business meetings where everyone is cheering and chanting. I remember my first MLM meeting and I remember walking in and thinking everyone was on something. After a few meetings I realized most of the crowd was broke and just trying to fake the funk. You do not have to cheer and chant in order to be successful at your home business. Building a home business should not be like joining a cult. Your home business should be run like a business. And in business results matter not hype.
Advertising
Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.[4] History tells us that Out-of-home advertising and billboards are the oldest forms of advertising.
As the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, signs that today would say cobbler, miller, tailor or blacksmith would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts for the convenience of the customers.
As education became an apparent need and reading, as well as printing, developed advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called “quack” advertisements became a problem, which ushered in the regulation of advertising content.
As the economy expanded during the 19th century, advertising grew alongside. In the United States, the success of this advertising format eventually led to the growth of mail-order advertising.
In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Around 1840, Volney Palmer established a predecessor to advertising agencies in Boston.[5] Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it the first French group to organize. At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1869, and was located in Philadelphia.[5]
ADVERTISING AND SALES PROMOTION
ADVERTISING AND SALES PROMOTION
Abstract
Advertising is the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. The messages carried in-medias. Advertising objectives serve as guidelines for the planning and implementation of the entire advertising programme. It helps the consumer to save their time in purchases.
It helps the manufacturer sell their products. The relation between wholesalers and retailers is improved through advertising. Sales promotion consists of diverse collection of incentive tools, mostly short-term designed to Sales promotion tools vary in their specific objectives. A free sample. Stimulates consumer trial, while a free management advisory service comments a long-term relationship with a retailer stimulates quicker and / or greater purchase of a particular product by consumers or the trade. Rationale of sales promotion may be analyses for Short-term results, Competitive Pressure, Buyers’ expectations, Low quality of retail selling. There is wide acceptance that sales promotion is one of the most mismanaged of all marketing functions. The report contained advantages, purpose of advertising and sales promotion. It also discussed rationale, plan preparation, integrating and planning advertising and sales promotion
INTRODUCTION
Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defined as “the co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilitate the scale of a good or service. Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated and co-ordinated with the rest of the marketing mix, particularly product/brand decisions, so that it may effectively support an entire marketing mix strategy. The promotion mix consists of four basic elements. They are:-
1. Advertising
2. Personal Selling
3. Sales Promotion, and
4. Publicity
1. Advertising is the dissemination of information by non-personal means through paid media where the source is the sponsoring organization.
2. Personal selling is the dissemination of information by non-personal methods, like face-to-face, contacts between audience and employees of the