Archive for September 2010
Identifying Relevant Customer Service Measurements
To determine how a company is performing in terms of customer service, some customer service measurements are used regularly. These measurements are designed to assess how satisfied customers are with the services provided by a company.
Customer service is commonly defined as a series of activities that are organized to increase customer satisfaction levels so that a product or service will exceed customer expectation. Customer service may be extended in an automated manner through self-service means like support Internet sites, or by persons like sales and customer service representatives. Usually, the main basis of customer service is customer data collection or demographics. Today, a wide variety of customer service tools are now available. Aside from support websites, databases that determine individual customer preferences and buying patterns and specialist software are now used. Moreover, companies also have come up with new ways to capture feedback from customers. A few of these new feedback channels include mobile email and text messages. By knowing the perceptions and opinions of customers, companies are able to find ways to enhance the quality of the services they provide as well as improve the experience of their customers.
Several companies have integrated Customer Relationship Management (CRM) technologies to their operations. CRM is a multifaceted process that allows companies to have better knowledge of the needs, wants, and buying patterns of their customers. By making these data available for customers, companies are better able to anticipate the needs of existing and prospective customers. However, CRM initiatives should be aligned with customer-based strategies, as this technology will be useless if its implementation ends up with its installation. CRM usually supports several business processes including sales, marketing, and customer service. This technology enables a company system to compile a customer’s contact history and allows customer service representatives to retrieve these data when needed. By keeping tabs of a customer’s contact history, customers would no longer need to disclose the subject of his previous interactions with a company customer service representative.
why to be an enterpreneur??
?
An idea can come from anywhere and at any time. It can be a perfect eureka moment in a bath tub or over a coffee mug in dining room. Every creative idea has a potential to change our lives. But not everyone has the courage to leave their comfortable and uncomplicated life to wing their imaginary ideas. Not everyone has the guts to believe in themselves and take risks.
But there are a few who take the road not taken and become entrepreneurs. They are the people who refuse to remain within rigid boundaries of stagnant careers and opportunity bucket of time. They are the people who refuse to be the prisoner of the name of the organization they work in. they are the people who refuse to look at the world the way others do. They refuse to be the part of the mad rat-race. Just mix a creative idea, labor, capital and the most important “risk”, and an entrepreneur is ready.
This is what Youth Entrepreneurship is all about!
Though entrepreneurs know no age but the youth are the most enthusiastic, creative and strong contenders to become an entrepreneur. All are well aware of the “rags-to-rich” story of Dheeru Bhai Ambani or the success of Infosys and wipro. Behind each of these efforts has been a very hard –work and strong grit. Sarath Babu, who is better known today as the “food king of India”, has witnessed a very hard journey to entrepreneurship. His mother went door to door selling idlis to educate him. To also worked really hard to get into IIM. Though he was offered seven figure salary, he turned it down to start his own Foodking catering services. He represents the new generation of youth entrepreneurs who are giving up the tempting MNC offers for the kick of being an entrepreneur.
Vijay Mahan’s life is another mystery. He is an IIT-IIM graduate. Though he could have easily been led a lavish life, but he devoted his life to addressing issues at inequality and social justice through management techniques. He proved the concept of microfinance in India through an organization called “Basix” which gives loan to rural poor. It’s because of people like him that India- home to 16 million young population can reach its target of 10 % of growth rate. It’s because of this passion that India is still surviving when public sectors are reducing day by day. Its due to their work that income and jobs are created for those who might have remained below poverty line and witnessed the harshest cruelties of life.