Archive for January 2010
10 Steps to Getting Your Dream Job in Film Special Effects
Getting a break in film special effects is hard, but not as hard as you may think. The following ten things will go a long way to help you achieve your dream job.
1) Understand the Industry
If you want to work in special effects, it’s important not just to know the difference between a Stag (stagehand) and a Director, but know how special effects itself is divided up. Long gone are the days when Ray Harryhausen (Jason and the Argonauts) would lock himself in a shed with a small team of people and do all the special effects himself. Now, everything is spread across different teams and departments. So, if you’re interested in sculpting sets and large monsters, you want to work as a film sculptor; if you’d prefer smaller more technical projects you’d be better off choosing the model unit.
2) Be a Realist
Working in the creative industry and particularly the film industry is not easy. You’ll often be faced with challenging projects and demanding deadlines and there’ll be dozens of different people waiting for you to finish so they can complete their own jobs. You’ll have to strike a balance between the time allowed and quality of what you produce; you can’t get too precious about your work. Not only that, you’ve got to promote yourself – all special effects artists are freelance and you’ve got to hunt down the jobs out there.
3) Study Art
Whether you’re self-taught or went to Art College, it is vital you have a keen interest in Art to work in special effects. If someone asks you to sculpt a life-size Roman-style Statute or an Egyptian sarcophagus it’s invaluable to have a point of reference in your own mind. But more important than this, it’ll make the job more enjoyable. You may be flicking through an art book over the weekend, and on Monday morning you’re asked to recreate one of the pieces you’ve been admiring.
4) Drawing
In the film industry all technical drawings are done by draughtsmen in the Art Department. So is this just padding to reach the magic ’10′ steps? No. If you want to create any 3D object, particularly the human form, it is vital to learn to draw and keep practicing. Sculptors regularly liken sculpting to drawing their subjects in clay from various angles. The key to good sculpture, like drawing, is defining the lines and shadows.
9 secrets Mark Twain taught me about advertising
<b> “Many a small thing has been made large by the right kind of advertising.” </b>
Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows Mark Twain’s keen observation about advertising. The worst kind of advertising exaggerates to get your attention, the best, gets your attention without exaggeration. It simply states a fact or reveals an emotional need, then lets you make the leap from “small to large.” Examples of the worst: before-and-after photos for weight loss products and cosmetic surgery—both descend to almost comic disbelief. The best: Apple’s “silhouette” campaign for iPod and the breakthrough ads featuring Eminem—both catapult iPod to “instant cool” status.
<b> “When in doubt, tell the truth.” </b>
Today’s advertising is full of gimmicks. They relentlessly hang on to a product like a ball and chain, keeping it from moving swiftly ahead of the competition, preventing any real communication of benefits or impetus to buy. The thinking is, if the gimmick is outrageous or silly enough, it’s got to at least get their attention. Local car dealer ads are probably the worst offenders–using zoo animals, sledgehammers, clowns, bikini-clad models, anything unrelated to the product’s real benefit. If the people who thought up these outrageous gimmicks spent half their energy just sticking to the product’s real benefits and buying motivators, they’d have a great ad. What they don’t realize is, they already have a lot to work with without resorting to gimmicks. There’s the product with all its benefits, the brand, which undoubtedly they’ve spent money to promote, the competition and its weaknesses, and two powerful buying motivators—fear of loss and promise of gain. In other words, all you really have to do is tell the truth about your product and be honest about your customers’ wants and needs. Of course, sometimes that’s not so easy. You have to do some digging to find out what you customers really want, what your competition has to offer them, and why your product is better.
<b> “Facts are stubborn things, but statistics are more pliable.” </b>
5 Fun Party Games For Direct Sales That Will Boost Your Business
If you are in direct sales, the money is all in the parties you do. You want your hostess and her guests to have as much fun as possible, but at the same time, you need to educate them on and interest them in your products. You may also want to plant the idea of one of them becoming a consultant. Party games can accomplish all of this while providing entertainment to the guests. Here are a few of our favorite games. Give them a try and watch your business grow.
1) Bingo
This is an easy all-time favorite and an easy way to introduce a wide variety of products to the group.
Create some bingo cards by drawing a 4 by 4 box grid on a piece of paper. Write “Free” on the center box. Then write the names of your products on the remaining boxes in random order on each of the bingo cards and make yourself a set of cards with just one of the products on each card. You will use this set of cards to draw the bingo “numbers”. You may want to have a sample of each of the products with you and show it and talk about it when the product is drawn during the bingo game. As in ordinary bingo, the first person who has a row of items checked off wins a prize.
2) Get To Know Each Other Game
This game makes for a nice icebreaker, especially if most of the guests don’t know each other. It can also provide you some clues about who may be a potential prospect.
Pass around a bag of M&Ms. Tell everyone to take as many as they would like. Quickly ask them to count the number of candies in their hand. Each person then takes a turn standing up and telling as many things about themselves and their family as they have M&M’s. Of course no one is allowed to eat their M&Ms until they have had their turn.
3) How Well Do You Know Your Hostess?
Give a piece of paper to each of your guests and have them number it from 1 to 10. Then ask them to answer the following questions.
7 Poor reasons to get involved in MLM
Network marketing, or “MLM” can be a great way to earn everything from a small additional income to a generous full time living.
However, many people join mlm type opportunities without really knowing what they are getting themselves in to. This is probably one of the biggest reasons for the fact that some people have very low thoughts about this type of business.
Mlm works if you do it right. Period. That said, here are seven really poor reasons for enrolling in a network marketing opportunity:
1) Earning “easy money”
I know – the mlm-companies are very good a promoting their business as a simple 1-2-3 process that anyone can do and become an instant millionaire. Especially online it has almost become a standard to use super long and totally over hyped sales letters.
This is the equivalent of claiming that anyone who can open a can of beans can be a master chef.
Don’t get me wrong, I do think most people CAN make it in mlm if they put their minds to it. But you must be prepared to learn many new things and you WILL have to work for it. Make no mistake about that!
2) Expecting that “spill over” will do all the work
Many mlm opportunities are built on what’s called a “forced matrix”. For example, in a 3×9 matrix, when you have sponsored your three first new members, the fourth will be placed under the first person you sponsored. This person has thus gained one person in HIS downline, without any effort on his part.
Now, some companies would have you believe that their top recruiters are so effective that the spill over from their marketing will automatically make you, who are joining at the very bottom right now, an instant success.
This is simply a pipe dream – it will never happen. Yes, you probably will get a few people spilled over into your downline, but nowhere near enough to guarantee your success. The sheer width of the matrix on your level, means that there is an enormous amount of representatives that will have to shear any amount of spill over.
And who says the top recruiters are as active as they once where anyway? Worst case scenario, they are now working on something else entirely, because their income in this particular opportunity is already secured.
The Business of Torture
On January 16, 2003, the European Court of Human Rights agreed – more than two years after the applications have been filed – to hear six cases filed by Chechens against Russia. The claimants accuse the Russian military of torture and indiscriminate killings. The Court has ruled in the past against the Russian Federation and awarded assorted plaintiffs thousands of euros per case in compensation.
As awareness of human rights increased, as their definition expanded and as new, often authoritarian polities, resorted to torture and repression – human rights advocates and non-governmental organizations proliferated. It has become a business in its own right: lawyers, consultants, psychologists, therapists, law enforcement agencies, scholars and pundits tirelessly peddle books, seminars, conferences, therapy sessions for victims, court appearances and other services.
Human rights activists target mainly countries and multinationals.
In June 2001, the International Labor Rights Fund filed a lawsuit on behalf of 11 villagers against the American oil behemoth, ExxonMobile, for “abetting” abuses in Aceh, Indonesia. They alleged that the company provided the army with equipment for digging mass graves and helped in the construction of interrogation and torture centers.
In November 2002, the law firm of Cohen, Milstein, Hausfeld & Toll joined other American and South African law firms in filing a complaint that “seeks to hold businesses responsible for aiding and abetting the apartheid regime in South Africa … forced labor, genocide, extrajudicial killing, torture, sexual assault, and unlawful detention”.
Among the accused: “IBM and ICL which provided the computers that enabled South Africa to … control the black South African population. Car manufacturers provided the armored vehicles that were used to patrol the townships. Arms manufacturers violated the embargoes on sales to South Africa, as did the oil companies. The banks provided the funding that enabled South Africa to expand its police and security apparatus.”
Charges were leveled against Unocal in Myanmar and dozens of other multinationals. In September 2002, Berger & Montague filed a class action complaint against Royal Dutch Petroleum and Shell Transport. The oil giants are charged with “purchasing ammunition and using … helicopters and boats and providing logistical support for ‘Operation Restore Order in Ogoniland’” which was designed, according to the law firm, to “terrorize the civilian population into ending peaceful protests against Shell’s environmentally unsound oil exploration and extraction activities”.
The defendants in all these court cases strongly deny any wrongdoing.